About Us
Who Are We
Experience the Essence of Hermania: Where Originality Meets Tradition and Contemporary Flair
Hermania, an authentic Egyptian Semi-fine jewelry and lifestyle accessories brand launched in 2021. We celebrate Eastern Craftsmanship and Culture, hand-crafting timeless pieces that inspire a meaningful connection with what we wear and use.
Inspired by Cairo's vibrant multilayered stories, communities, and art, our designs fuse tradition with contemporary flair, specially curated for the modern-day urban woman—an embodiment of diverse talents and identities.
At Hermania, we go beyond mere creation; we stand as proud advocates of our cultural heritage legacy and traditional industries communities. We craft timeless treasures using only high-quality natural materials like mother-of-pearl, semi-precious stones, brass, silver, and wood. We partner with local artisans in historic Cairo to revive traditional crafts and preserve cultural heritage. We promise to offer original, authentic, and innovative designs. Through a meticulous design and production process,
Join our captivating journey, where elegance and sustainability converge, embracing the essence of your identity and the allure of our rich heritage.
Our Vision
Our vision is to be an innovative fashion and lifestyle brand that transcends conventional norms, redefining the perception of beauty and elegance. We envision a world where every accessory celebrates the rich tapestry of cultural heritage, while seamlessly integrating contemporary flair. At Hermania, we aim to empower individuals to embrace their uniqueness, express their identity, and discover the beauty of their roots through our meticulously crafted creations.
Our Mission
At Hermania, our mission is to curate and craft jewelry and lifestyle accessories that go beyond fashion trends. We strive to inspire a meaningful connection between individuals and what they use and wear. With an unwavering dedication to preserving cultural heritage, supporting local artisans, and promoting sustainability, we are committed to leaving a positive impact on our community and the environment. Through innovation and experimentation, we break stereotypes, bridging the gap between the past and the present, and opening new avenues for self-expression.
Our Values
Innovation
We push the boundaries of tradition, infusing each piece with innovative designs that stand the test of time.
Functionality
Our designs don't just adorn, they seamlessly integrate into your lifestyle, offering both elegance and practicality
Impact Responsibility
With each purchase, you contribute to reviving heritage crafts and empowering artisans, fostering positive change.
Uniqueness
Embrace your individuality through our distinct and one-of-a-kind creations, reflecting your personal style.
Heritage Revival
We're on a mission to breathe life into cultural legacy, celebrating the traditions of yesteryears in contemporary contexts.
Positioning
Positioned at the crossroads of modernity and tradition, reflecting a harmonious fusion, deeply rooted in Cairo's rich cultural tapestry.
Our Commitment
Original New Designs
Our commitment lies in bringing you designs that are not only fresh and new, but also uniquely captivating.
Authenticity and Originality
We pride ourselves in crafting pieces that authentically reflect the essence of Cairo's heritage, ensuring each creation is truly original.
Authenticity and Originality
We pride ourselves in crafting pieces that authentically reflect the essence of Cairo's heritage, ensuring each creation is truly original.
Uniqueness and Innovation
Our jewelry combines the uniqueness of traditional craftsmanship with innovative design, resulting in pieces that tell stories of the past while embracing the present.
Affordability and High-quality
We believe in making quality accessible. Experience the best of both worlds – high-quality craftsmanship at accessible prices, empowering you to indulge in luxury without compromise.
Our Contribution to Heritage Industries Economic Growth
Empowering Artisan Communities
Partnering with local artisans in historic Cairo, we empower communities economically and advocate for traditional handicrafts Handmade industry regeneration.
Bridging Tradition and Innovation
By experimenting with traditional techniques and contemporary designs, we break stereotypes, bridge gaps, redefining the connection between tradition and fast paced market for our cliental.
Celebrating Cultural Heritage
Safeguarding and regeneration of Egyptian cultural heritage, by weaving its stories and art into our designs, preserving its legacy with every creation into our lives once again.
Promoting Sustainability and slow fashion
Advocate to reduce consumerism and products waste and adapt sustainability and slow – time honored fashion.
Our Credentials
At Hermania, we take pride in our journey and achievements that have shaped us into the brand we are today.
These credentials are a testament to our dedication in celebrating craftsmanship, preserving cultural heritage, and promoting sustainability through our distinctive jewelry and lifestyle accessories. As we continue to evolve, we invite you to join us on this inspiring and empowering journey with Hermania.
Fashion Business Jewelry Management program - Cohort 2023
As part of our commitment to continuous growth and learning Hermania graduated BJM program, a collaboration between the American University in Cairo's School of Continuing Education and the Design Studio by Azza Fahmy. This intensive program encompassed modules on Jewelry Making, Design Drawing, and Business Management. This achievement further solidifies our commitment to excellence in the field of jewelry design and business management.
Incubation Round for Early Stage Social Startups from the Creative Industries 2022-2023 Cohort
As a part of this early-stage incubation and with seed funding, Hermania has been provided with valuable support to grow and flourish. It empowers us to continue our journey towards fostering local artisans and bridging the gap between contemporary and traditional designs.
Cairo Design Award 2022 - Honorable Mention
Our commitment to exquisite jewelry design earned us the honorable mention award in the jewelry category at the prestigious Cairo Design Awards. This recognition further fuels our passion for creating unique and meaningful pieces that celebrate our cultural heritage.
InSEA World Forum 2022 - Hermania as a success story Talk
Presented a success story talk at the InSEA World Forum 2022, highlighting Hermania's journey as a brand and the significance of integrating handcrafted business learning in education. The discussion focused on the role of these crafts in both resources and a way of life. It also delved into the question of whether the near future should prioritize teaching curricula that support craft-making and revitalization, or simply continue with an education that describes arts and crafts from a general historical perspective. This opportunity allowed us to contribute to meaningful conversations on cultural heritage and its preservation.
Athar Lina’s Seminar for Heritage Education and Industries 2022
Presented at Athar Lina's Seminar for Heritage Education and Industries 2022, showcasing Hermania as a noteworthy handicrafts project contributing to the growth of heritage industries. Engaged in networking, discussing market challenges, and exploring potential collaborations. Celebrated 10 years of Athar Lina's impactful work.
Garage Ideation Incubation Year 2020
Hermania's inception was incubated in this creative hub, where our idea evolved into reality, paving the way for the launch of our first collection. Among numerous startup ideas, Hermania emerged as one of the chosen ventures in the handicrafts section, setting us on the path to build our brand.
Farah Sabbour
Meet Farah Adly Sabbour, the visionary force and creative mind behind Hermania. As a passionate Cairene architect and urban researcher, Farah's love for culture, history, and art has shaped her journey. With a bachelor's degree in Architecture and Urban Design from the German University in Cairo and currently pursuing her M.Sc. at Cairo University, she has immersed herself in projects that celebrate our city's heritage. Farah's determination to reintroduce traditional handmade crafts in a contemporary flair while preserving cultural legacy gave birth to Hermania—a brand that bridges the gap between tradition and innovation. Join her on this extraordinary journey, where artistry, authenticity, and elegance intertwine to create a captivating narrative through Hermania.
Salma Hassan
Meet Salma Hassan, the talented Head Graphic Designer at Hermania. With a full-time career in architecture, she holds a bachelor's degree in Architecture and Urban Design from the German University in Cairo. At Hermania, Salma discovered a perfect opportunity to explore a new form of self-expression, blending the old and the new, the ancient and the modern, the ornamented and the minimalistic. Her addition to the team was instrumental in fulfilling Hermania's visual identity character and atmosphere vision. Her deep connection to Cairo and its extensive heritage continues to inspire her every day.
Join Salma on this creative journey as she uses her skills to bridge the gap between tradition and innovation, celebrating the rich cultural heritage of Cairo through artful design at Hermania.
Our Artisans
Diving into the essence of craftsmanship, we've partnered with skilled artisans from Historic Cairo to bring our designs to life. Explore the intricate techniques that shape our creations, immerse yourself in our production cycles, and journey through the fusion of materials and design. Join us on our Factory page for an in-depth look into this captivating collaboration.
